1,073 brands checked so far

Your shampoo doesn't need to hurt anyone.

are you paying for it?

Two rabbits side by side against a dark background
checkwho tests
on animals
Popular: Dove Garnier Lush e.l.f. Faith in Nature try one
five possible answerswhat 1,073 checks found

Five possible answers.

37 Cruelty-free & vegan Not tested, nothing from animals.
641 Cruelty-free Not tested. Vegan varies by product.
56 Owner isn't Certified brand, but their parent company tests.
317 Tested Tests on animals, or sells where it's legally required. That's a law we can change.
23 Not certified Says it's cruelty-free, but no Leaping Bunny or PETA certification.
what 1,073 checks found
1,073so far
678cruelty-free
56owner isn't
317tested
petitions & letters

Take action.

Your voice reaches further than your basket. Sign a live petition or write to your MP in two minutes.

take action →
a two-minute quiz

Where do you draw the line?

Some quick questions about right, wrong, and the everyday choices in between. Just for you, nothing saved or sent.

take the quiz →
the idea behind this

Someone, not something.

Every product has a story behind it - sometimes it's who it was tested on, sometimes it's what's on your plate. Meet a few of them below, then make a kinder choice on your next purchase.

A rabbit
RabbitLeaps and twists in mid-air, called a binky, when it feels safe, happy and full of life.Source: Toronto Humane Society
A beagle
BeagleDogs tear up when they're reunited with the person they love. Tear volume rose after reuniting with their owner, but not after meeting a familiar person who wasn't.Source: Current Biology, 2022 (Azabu University)
A rat
RatCan learn to play hide and seek with a person, swapping between hiding and seeking, and squeals with joy when it finds them.Source: Science, 2019 (Reinhold et al.)
A piglet
PigWith space, straw and toys, a pig walks up to something new hopefully. A pig in a bare pen holds back.Source: Newcastle University, 2010
A lamb
LambNever forgets a face. Sheep can remember 50 other sheep faces for more than two years.Source: Nature, 2001 (Kendrick et al.)
A cow
CowHas favourite friends in the herd. Researchers found cows pick preferred companions, and the bonds are strongest in young cows.Source: University of Northampton, doctoral thesis, 2013
A chick
ChickWhen her chicks are upset, a mother hen's heart beats faster and she calls to them more.Source: Proc. Royal Society B, 2011 (Edgar et al.)
A bluefin tuna
TunaSwims right across entire oceans. Tagged Atlantic bluefin have been tracked making journeys across the Atlantic.Source: Science (Block et al.), via Scientific American
7

animals a year not killed for you, from three plant-based days a week.

Work out yours →

myth versus reality

Ash and her dog asleep together, noses touching
a note from me

Hi, I'm Ash.

I've looked up every brand on here, who owns it, what's certified, and what it means for you. I believe that everyone deserves to know what's behind the products they're buying. And you deserve to know the truth behind these brands because nobody wants to pay for animal abuse.

your annoying vegan friend x