Cruelty-free and vegan.
Does about-face test on animals?
No. about-face is listed as cruelty-free by Leaping Bunny / Cruelty Free International or PETA. The sources are below.
- Vegan
- Vegan, certified by PETA
- Owner
- Unknown
- Price
- ££
about about-face
PETA lists about-face as cruelty-free and vegan. The brand says all its products are vegan and cruelty-free. Founded by singer Halsey (Ashley Frangipane) in 2021; I couldn't find any sale to a larger company.
sources
Cruelty-free
PETA: lists about-face as cruelty-free and vegan · about-face: About page ('All of our products are vegan, clean + cruelty-free'; founded by Halsey)
Vegan
PETA: lists about-face as cruelty-free and vegan · about-face: About page ('All of our products are vegan, clean + cruelty-free'; founded by Halsey)
Know of a source? Let me know.
where to look in the UK
Search for about-face at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 15 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.