makeup · skincare
Alleyoop
Last checked: 2026-10-18 · How I decide
Leaping Bunny · PETA · owner unknown · ££
Cruelty-free and vegan.
Does Alleyoop test on animals?
No. Alleyoop is listed as cruelty-free by Leaping Bunny / Cruelty Free International or PETA. The sources are below.
- Vegan
- Vegan, certified by PETA
- Owner
- Unknown
- Price
- ££
about Alleyoop
PETA lists Alleyoop as cruelty-free and vegan, and it is listed in Leaping Bunny's Compassionate Shopping Guide. Independent and privately held, led by its founder and CEO Leila Kashani, with minority venture investors. That PETA listing means its whole range is free of animal-derived ingredients.
sources
Cruelty-free
Leaping Bunny: Compassionate Shopping Guide (lists Alleyoop) · PETA: lists Alleyoop as cruelty-free and vegan
Vegan
PETA: lists Alleyoop as cruelty-free and vegan · Alleyoop: its own page on being vegan, "Proud to swap out animal ingredients for plant-derived alternates"
Owner
Alleyoop: Our story (Leila, founder and CEO)
Know of a source? Let me know.
where to look in the UK
Search for Alleyoop at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 18 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.