Says it's cruelty-free. Not certified yet.
Ann Summers says some products are free from animal testing or vegan, but it has no certification from Leaping Bunny / Cruelty Free International or PETA, and no published animal testing policy. It confirmed this to me by email. Vegan status varies by product, so check each label.
Does Ann Summers test on animals?
Ann Summers says it doesn't test on animals, but it isn't certified, so nobody independent has checked. What it says is below.
What they say: Ann Summers labels specific products (such as some lubricants, gels, fragrances, body paint and cleaning wipes) as Free From Animal Testing, Vegan Friendly or Vegan and Cruelty-Free. Its SEDEX membership covers general supply chain ethics, not animal testing.
What that means: Ann Summers isn't certified by Leaping Bunny / Cruelty Free International or PETA yet, so nobody independent has checked this. Plenty of honest brands haven't applied, and some products, like paper goods, don't fit the main schemes well. It's the brand's word, so the choice is yours.
- Vegan
- not yet confirmed
- Owner
- Unknown
kinder swaps
Last updated 6 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.
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