Says it's cruelty-free. Not certified yet.
Beloved says its products are PETA approved and vegan, but it isn't listed on PETA's cruelty-free list now. It's a spin-off line of Love Beauty and Planet, which is listed by PETA but owned by Unilever.
🔍 parent company's testing policy is also unverified
Does Beloved test on animals?
Beloved says it doesn't test on animals, but it isn't certified, so nobody independent has checked. What it says is below.
What they say: Beloved says its products are PETA approved and vegan.
What that means: Beloved isn't certified by Leaping Bunny / Cruelty Free International or PETA yet, so nobody independent has checked this. Plenty of honest brands haven't applied, and some products, like paper goods, don't fit the main schemes well. It's the brand's word, so the choice is yours.
- Vegan
- Says it's vegan, not certified
- Owner
- Unilever
who owns who
kinder swaps
sources
Cruelty-free
Beloved: its own statement on animal testing ("PETA Approved Vegan products, we don't test on animals") · Unilever: its own animal testing policy
Vegan
Owner
No source found.
Know of a source? Let me know.
Last updated 18 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.