Cruelty-free. Vegan status varies by product.
Does Bliss test on animals?
No. Bliss is listed as cruelty-free by Leaping Bunny / Cruelty Free International or PETA. The sources are below.
- Vegan
- varies by product
- Owner
- AS Beauty Group
- Price
- £££
about Bliss
Bliss is listed as cruelty-free by PETA, and its own website says it is cruelty-free. Owned by AS Beauty Group, which bought the brand in January 2023. Some Bliss products are vegan, but I couldn't find a vegan certification for the range.
who owns who
sources
Cruelty-free
Leaping Bunny: Compassionate Shopping Guide (lists Bliss) · PETA: lists Bliss as cruelty-free
Vegan
No source found.
Owner
Bliss: About Us page (checked 15 Oct 2026)
Know of a source? Let me know.
where to look in the UK
Search for Bliss at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 15 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.