haircare · body shower
California Naturals
Last checked: 2026-10-18 · How I decide
Leaping Bunny certified · owner unknown
Cruelty-free. Vegan status varies by product.
Does California Naturals test on animals?
No. California Naturals is listed as cruelty-free by Leaping Bunny / Cruelty Free International or PETA. Regions on its listing: USA & Canada. The sources are below.
- Vegan
- varies by product
- Owner
- Unknown
about California Naturals
Vegan varies by product: not every product is vegan, so check its ingredient glossary. This is the hair and body care brand founded by Shelby Wild, not California Baby or California Pure Naturals. Venture-backed: a Series B led by Align Ventures was announced in June 2026.
sources
Cruelty-free
Leaping Bunny: Compassionate Shopping Guide (lists California Naturals) · Leaping Bunny: California Naturals brand page
Vegan
No source found.
Owner
California Naturals: its ingredient glossary
Know of a source? Let me know.
where to look in the UK
Search for California Naturals at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 18 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.