Cruelty-free, but its owner isn't.
Certified cruelty-free by Leaping Bunny / Cruelty Free International, but PETA lists Dial (Henkel) as a company that tests on animals, because its owner Henkel tests where the law requires it. Owned by Henkel.
Does Dial test on animals?
Not itself, but its owner does. Dial is listed as cruelty-free, but Henkel tests on animals or sells where the law requires it. Regions on its listing: South & Central America, USA & Canada.
- Vegan
- not yet confirmed
- Owner
- Henkel
who owns who
kinder swaps
sources
Cruelty-free
Cruelty Free International: Dial in its Approved Brands directory (Leaping Bunny) · PETA: lists Dial as a company that tests on animals (listed as "Dial (Henkel)") · Dial: its Leaping Bunny page (published by Henkel) · Henkel: its position on test methods
Owner
Dial: its Leaping Bunny page (published by Henkel)
Know of a source? Let me know.
where to look in the UK
Search for Dial at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 18 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.