Says it's cruelty-free. Not certified yet.
Dr. Barbara Sturm's own FAQ says its products and ingredients are not and will never be tested on animals, and that it doesn't sell in China because of China's animal-testing rules. It isn't certified by Leaping Bunny / Cruelty Free International or PETA, so this is the brand's word only. It doesn't call its products vegan; some contain beeswax and some contain animal-derived xanthan gum. Puig bought a majority stake in it in 2024.
🔍 parent company's testing policy is also unverified
Does Dr. Barbara Sturm test on animals?
Dr. Barbara Sturm says it doesn't test on animals, but it isn't certified, so nobody independent has checked. What it says is below.
What they say: Its own site says: "Our products and ingredients are not and will never be tested on animals, under any circumstances."
What that means: Dr. Barbara Sturm isn't certified by Leaping Bunny / Cruelty Free International or PETA yet, so nobody independent has checked this. Plenty of honest brands haven't applied, and some products, like paper goods, don't fit the main schemes well. It's the brand's word, so the choice is yours.
- Vegan
- varies by product
- Owner
- Puig
who owns who
kinder swaps
sources
Cruelty-free
Vegan
Owner
Puig: announcement that it bought a majority stake in Dr. Barbara Sturm
Know of a source? Let me know.
Last updated 26 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.