Cruelty-free and vegan.
Does e.l.f. cosmetics test on animals?
No. e.l.f. cosmetics is listed as cruelty-free by Leaping Bunny / Cruelty Free International or PETA. Regions on its listing: Africa & The Middle East, Asia, Australia & New Zealand, Europe, South & Central America, USA & Canada. The sources are below.
- Vegan
- Vegan, certified by PETA
- Owner
- e.l.f. Beauty
- Price
- £
about e.l.f. cosmetics
Owned by e.l.f. Beauty, Inc., a publicly traded company (NYSE: ELF). Certified cruelty-free by Leaping Bunny and PETA, and PETA lists it as cruelty-free and vegan.
who owns who
sources
Cruelty-free
Leaping Bunny: Compassionate Shopping Guide (lists e.l.f. Cosmetics, Inc.) · PETA: lists e.l.f. cosmetics as cruelty-free and vegan
Vegan
PETA: lists e.l.f. cosmetics as cruelty-free and vegan
Owner
e.l.f. Beauty: its annual report (10-K, year to 31 March 2026)
Know of a source? Let me know.
where to look in the UK
Search for e.l.f. cosmetics at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 18 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.
Brand logo via Wikimedia Commons. Logos are trademarks of their owners.