Says it's cruelty-free. Not certified yet.
gruum says it is cruelty-free and vegan, but I couldn't find it on Leaping Bunny / Cruelty Free International or PETA's cruelty-free list, so its cruelty-free status isn't verified.
Does gruum test on animals?
gruum says it doesn't test on animals, but it isn't certified, so nobody independent has checked. What it says is below.
What they say: Its own site says: "Absolutely not! Our products are tested on humans only."
What that means: gruum isn't certified by Leaping Bunny / Cruelty Free International or PETA yet, so nobody independent has checked this. Plenty of honest brands haven't applied, and some products, like paper goods, don't fit the main schemes well. It's the brand's word, so the choice is yours.
- Vegan
- varies by product
- Owner
- Unknown
- Price
- ££
kinder swaps
Last updated 18 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.