Cruelty-free, but its owner isn't.
PETA lists KMS as cruelty-free, and its FAQ says it does not use or commission animal testing. KMS is owned by Kao Corporation, which is not cruelty-free and allows animal testing where required by law. The FAQ says KMS is not developed to a vegan policy and names several products that contain animal-derived ingredients.
Does KMS Hair test on animals?
Not itself, but its owner does. KMS Hair is listed as cruelty-free, but Kao Corporation tests on animals or sells where the law requires it.
- Vegan
- varies by product
- Owner
- Kao Corporation
who owns who
kinder swaps
sources
Cruelty-free
PETA: lists KMS Hair as cruelty-free · KMS: FAQ, no animal testing, not developed to a vegan policy, part of Kao · Kao Corporation: its own animal testing policy
Vegan
KMS: FAQ, no animal testing, not developed to a vegan policy, part of Kao
Owner
KMS: FAQ, no animal testing, not developed to a vegan policy, part of Kao · KMS: homepage, 'KMS is a part of Kao', copyright Kao Corporation
Know of a source? Let me know.
where to look in the UK
Search for KMS Hair at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 15 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.