brand check

skincare · body shower

Naturewell

Last checked: 2026-10-18 · How I decide

Not certified

saysCF

Says it's cruelty-free. Not certified yet.

Naturewell says it's cruelty-free and vegan, but it isn't certified by Leaping Bunny / Cruelty Free International or PETA. Owned by AX Beauty Brands.

🔍 parent company's testing policy is also unverified

Does Naturewell test on animals?

Naturewell says it doesn't test on animals, but it isn't certified, so nobody independent has checked. What it says is below.

What they say: Naturewell says it's cruelty-free and vegan.

What that means: Naturewell isn't certified by Leaping Bunny / Cruelty Free International or PETA yet, so nobody independent has checked this. Plenty of honest brands haven't applied, and some products, like paper goods, don't fit the main schemes well. It's the brand's word, so the choice is yours.

Vegan
not yet confirmed
Owner
AX Beauty Brands

who owns who

NaturewellNot certified
AX Beauty Brands1 brand on here

kinder swaps

checked byAsh

Last updated 18 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.

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