Cruelty-free. Vegan status varies by product.
Does Naturium test on animals?
No. Naturium is listed as cruelty-free by Leaping Bunny / Cruelty Free International or PETA. The sources are below.
- Vegan
- Vegan, certified by PETA
- Owner
- e.l.f. Beauty
- Price
- ££
about Naturium
PETA lists Naturium as cruelty-free and vegan, which means its whole range is free of animal-derived ingredients. Owned by e.l.f. Beauty, Inc.
who owns who
sources
Cruelty-free
Leaping Bunny: Compassionate Shopping Guide (lists NATURIUM) · PETA: lists Naturium as cruelty-free and vegan
Vegan
PETA: lists Naturium as cruelty-free and vegan
Owner
e.l.f. Beauty: its annual report (10-K, year to 31 March 2026)
Know of a source? Let me know.
where to look in the UK
Search for Naturium at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 18 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.