Cruelty-free, but its owner isn't.
Leaping Bunny certified, owned by Unilever.
Does Paula's Choice test on animals?
Not itself, but its owner does. Paula's Choice is listed as cruelty-free, but Unilever tests on animals or sells where the law requires it.
- Vegan
- not yet confirmed
- Owner
- Unilever
who owns who
kinder swaps
sources
Cruelty-free
Leaping Bunny: Compassionate Shopping Guide (lists Paula's Choice) · PETA: lists Paula's Choice as cruelty-free (listed as "Paula's Choice (Unilever)") · Unilever: its own animal testing policy
Owner
No source found.
Know of a source? Let me know.
where to look in the UK
Search for Paula's Choice at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 9 September 2026, checked against the source directory that day. Spotted something out of date? Let me know.