Cruelty-free. Vegan status varies by product.
Does PÜR test on animals?
No. PÜR is listed as cruelty-free by Leaping Bunny / Cruelty Free International or PETA. The sources are below.
- Vegan
- varies by product
- Owner
- Astral Health & Beauty
about PÜR
PETA lists PÜR as cruelty-free, but not as a vegan company. The brand says it never tests its products on animals and calls some products vegan-friendly, but has no vegan certification, so check each product. I couldn't find it on Leaping Bunny / Cruelty Free International.
who owns who
sources
Cruelty-free
PETA: lists PÜR as cruelty-free (listed as "Pür Minerals/PÜR Complexion Authority") · PÜR: About us (subsidiary of Astral Health & Beauty, never tested on animals) · PÜR: FAQ (cruelty-free, vegan-friendly products) · PÜR help centre: What is Astral Brands (owns PÜR, COSMEDIX, butter LONDON, Aloette)
Vegan
PÜR: FAQ (cruelty-free, vegan-friendly products) · PÜR help centre: What is Astral Brands (owns PÜR, COSMEDIX, butter LONDON, Aloette)
Owner
PÜR: About us (subsidiary of Astral Health & Beauty, never tested on animals)
Know of a source? Let me know.
where to look in the UK
Search for PÜR at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 15 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.