Says it's cruelty-free. Not certified yet.
PURE MAMA's own about page says it doesn't use animal by-products or condone testing products on animals, but it isn't certified by Leaping Bunny / Cruelty Free International or PETA, so this is the brand's word only. A New Zealand brand founded by Lara Henderson.
Does PURE MAMA test on animals?
PURE MAMA says it doesn't test on animals, but it isn't certified, so nobody independent has checked. What it says is below.
What they say: Its own site says: "We do not use any by-products of animals nor do we condone the testing of any products on animals."
What that means: PURE MAMA isn't certified by Leaping Bunny / Cruelty Free International or PETA yet, so nobody independent has checked this. Plenty of honest brands haven't applied, and some products, like paper goods, don't fit the main schemes well. It's the brand's word, so the choice is yours.
- Vegan
- Says it's vegan, not certified
- Owner
- Unknown
kinder swaps
Last updated 25 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.