Cruelty-free and vegan.
Does Rare Beauty test on animals?
No. Rare Beauty is listed as cruelty-free by Leaping Bunny / Cruelty Free International or PETA. Regions on its listing: Africa & The Middle East, Asia, Australia & New Zealand, Europe, South & Central America, USA & Canada. The sources are below.
- Vegan
- Vegan, certified by PETA
- Owner
- Independent
- Price
- £££
about Rare Beauty
PETA and Leaping Bunny certified, 100% vegan. Independently owned: Selena Gomez owns the majority, and the rest is held by a small group of private backers whose exact shares aren't public. Company filings name New Theory Ventures (Nikki Eslami), CEO Scott Friedman, who previously ran NYX Cosmetics up to its sale to L'Oréal, and Julius Salerno, co-founder of the hair extensions brand Bellamy, as an additional investing partner in Rare Beauty LLC.
sources
Cruelty-free
Leaping Bunny: Compassionate Shopping Guide (lists Rare Beauty) · PETA: lists Rare Beauty as cruelty-free and vegan · Rare Beauty: its own page on being vegan ("Vegan & Cruelty Free Makeup")
Vegan
PETA: lists Rare Beauty as cruelty-free and vegan · Rare Beauty: its own page on being vegan ("Vegan & Cruelty Free Makeup")
Know of a source? Let me know.
where to look in the UK
Search for Rare Beauty at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 18 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.