Says it's cruelty-free. Not certified yet.
Super Smalls says its play makeup is vegan and cruelty-free, but it isn't certified by Leaping Bunny / Cruelty Free International or PETA, so this is the brand's word only. One of its makeup kits lists beeswax in its ingredients, so its vegan claim is unclear.
Does Super Smalls test on animals?
Super Smalls says it doesn't test on animals, but it isn't certified, so nobody independent has checked. What it says is below.
What they say: Its own site says: "We ensure all our products are vegan, cruelty-free, and free from harmful additives like talc, parabens, and phthalates."
What that means: Super Smalls isn't certified by Leaping Bunny / Cruelty Free International or PETA yet, so nobody independent has checked this. Plenty of honest brands haven't applied, and some products, like paper goods, don't fit the main schemes well. It's the brand's word, so the choice is yours.
- Vegan
- not yet confirmed
- Owner
- Unknown
kinder swaps
Last updated 25 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.