Cruelty-free, but its owner isn't.
The UK's second largest beauty and health retailer, all own-brand toiletries and beauty products approved. Cruelty-free approved by Cruelty Free International. Owned by A.S. Watson Group, which allows its products to be sold where animal testing may be required by law. Superdrug says it sets its own brand policies independently.
Does Superdrug test on animals?
Not itself, but its owner does. Superdrug is listed as cruelty-free, but A.S. Watson Group tests on animals or sells where the law requires it. Regions on its listing: Europe.
- Vegan
- varies by product
- Owner
- A.S. Watson Group
who owns who
kinder swaps
sources
Cruelty-free
Cruelty Free International: Superdrug in its Approved Brands directory (Leaping Bunny)
Vegan
No source found.
Owner
Superdrug: its corporate governance page (part of A.S. Watson Group)
Know of a source? Let me know.
where to look in the UK
Search for Superdrug at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 18 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.
Brand logo via Wikimedia Commons. Logos are trademarks of their owners.