Cruelty-free. Vegan status varies by product.
Does The Mane Choice test on animals?
No. The Mane Choice is listed as cruelty-free by Leaping Bunny / Cruelty Free International or PETA. The sources are below.
- Vegan
- not yet confirmed
- Owner
- MAV Beauty Brands
- Price
- ££
about The Mane Choice
PETA lists The Mane Choice as cruelty-free, and the brand's story page promises products not tested on animals. I couldn't find a statement on whether its products are vegan. Owned by MAV Beauty Brands, whose business was bought by the private equity firm Nexus Capital Management in 2023.
who owns who
sources
Cruelty-free
PETA: lists The Mane Choice as cruelty-free · The Mane Choice: Our Story, 'products not tested on animals'
Owner
Know of a source? Let me know.
where to look in the UK
Search for The Mane Choice at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 15 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.