The Ordinary

Last checked: 2026-09-25 · How I decide

PETA certified · ££

ownerisn't

Cruelty-free, but its owner isn't.

PETA lists The Ordinary as cruelty-free and vegan, which means its whole range is free of animal-derived ingredients. PETA certified. Owned by Estée Lauder, which isn't cruelty-free.

Does The Ordinary test on animals?

Not itself, but its owner does. The Ordinary is listed as cruelty-free, but Estée Lauder Companies tests on animals or sells where the law requires it. Regions on its listing: Africa & The Middle East, Asia, Australia & New Zealand, Europe, South & Central America, USA & Canada.

Vegan: Vegan, certified by PETA
Owner: Estée Lauder Companies
Price: ££

who owns who

The OrdinaryOwner isn't

owned by

Estée Lauder Companies13 brands on here

kinder swaps

Alleyoopowner unknown · ££

Avon (outside North America)CF + vegan · £

sources

Cruelty-free

PETA: lists The Ordinary as cruelty-free and vegan · Estée Lauder Companies: its own animal testing policy · The Ordinary: its own page on being vegan ("The Ordinary, The Chemistry Brand, and HIF have been certified vegan by PETA.")

Vegan

PETA: lists The Ordinary as cruelty-free and vegan · The Ordinary: its own page on being vegan ("The Ordinary, The Chemistry Brand, and HIF have been certified vegan by PETA.")