Not certified either way, yet.
up&up is Target's own brand. Some up&up products carry a 'cruelty-free' label, but Target says that label is a self-declared claim, it doesn't publish an animal testing policy for the brand, and up&up isn't certified by Leaping Bunny / Cruelty Free International or PETA.
🔍 parent company's testing policy is also unverified
Does up&up test on animals?
I couldn't find an animal testing policy or certification for up&up yet. The sources I checked are below.
- Vegan
- not vegan
- Owner
- Target Corporation
who owns who
kinder swaps
sources
Cruelty-free
Target (owner): its answer on the up&up "cruelty-free" label (says it is a self-declared claim)
Vegan
No source found.
Owner
No source found.
Know of a source? Let me know.
Last updated 18 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.