Cruelty-free. Vegan status varies by product.
Does W3LL People test on animals?
No. W3LL People is listed as cruelty-free by Leaping Bunny / Cruelty Free International or PETA. The sources are below.
- Vegan
- not yet confirmed
- Owner
- e.l.f. Beauty
about W3LL People
PETA lists W3LL People as cruelty-free, but not as a vegan company. I couldn't confirm whether its range is vegan, or find it on Leaping Bunny / Cruelty Free International. Owned by e.l.f.
who owns who
sources
Cruelty-free
PETA: lists W3LL People as cruelty-free · Business Wire: e.l.f. acquires W3LL PEOPLE for $27m, described as cruelty-free (24 Feb 2020)
Owner
Business Wire: e.l.f. acquires W3LL PEOPLE for $27m, described as cruelty-free (24 Feb 2020)
Know of a source? Let me know.
where to look in the UK
Search for W3LL People at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 15 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.