Says it's cruelty-free. Not certified yet.
Zum says its products are never tested on animals, but it isn't certified by Leaping Bunny / Cruelty Free International or PETA. Its FAQ says all Zum products are vegan except Zum Bars (goat's milk), Zum Kisses (honey) and Zum Body Balm / Zum Rub (goat's milk).
Does Zum test on animals?
Zum says it doesn't test on animals, but it isn't certified, so nobody independent has checked. What it says is below.
What they say: Zum says its products are never tested on animals, only on people at the Zum Factory.
What that means: Zum isn't certified by Leaping Bunny / Cruelty Free International or PETA yet, so nobody independent has checked this. Plenty of honest brands haven't applied, and some products, like paper goods, don't fit the main schemes well. It's the brand's word, so the choice is yours.
- Vegan
- varies by product
- Owner
- Unknown
kinder swaps
Last updated 18 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.