Aveeno

Last checked: 2026-10-18 · How I decide

Tests, or sells where required · ££

tested

Tests on animals, or sells where it's required.

Owned by Kenvue, which avoids animal testing for cosmetics unless regulators require it.

Does Aveeno test on animals?

Yes, or it sells where animal testing is required. Aveeno is owned by Kenvue. The sources are below. See every company that tests on animals.

a vegan label here doesn't make it cruelty-free. Aveeno isn't on the cruelty-free list because of the company's wider testing policy, not because of what's in any one product. Buying a vegan-labelled item from them still puts money behind a company that tests on animals elsewhere in its business.

Vegan: varies by product
Owner: Kenvue
Price: ££

who owns who

AveenoTested

owned by

Kenvue7 brands on here

kinder swaps

PHB Ethical Beautyowner unknown · ££

Peace Out Skincareowner unknown · ££

sources

Cruelty-free

PETA: lists Aveeno as a company that tests on animals (listed as "Aveeno (Johnson & Johnson)") · Kenvue: its position on animal testing

Vegan

No source found.