makeup · skincare · body shower
B. by Superdrug
Last checked: 2026-10-18 · How I decide
Leaping Bunny certified · £
Cruelty-free, but its owner isn't.
100% vegan own-brand line. Superdrug's own brand is Leaping Bunny certified. Owned by A.S. Watson Group, which allows its products to be sold where animal testing may be required by law. Superdrug says it sets its own brand policies independently.
Does B. by Superdrug test on animals?
Not itself, but its owner does. B. by Superdrug is listed as cruelty-free, but A.S. Watson Group tests on animals or sells where the law requires it. Regions on its listing: Europe.
- Vegan
- not yet confirmed
- Owner
- A.S. Watson Group
- Price
- £
who owns who
kinder swaps
sources
Cruelty-free
Vegan
No source found.
Owner
Superdrug: its corporate governance page (part of A.S. Watson Group)
Know of a source? Let me know.
where to look in the UK
Search for B. by Superdrug at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 18 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.