ETUDE

Last checked: 2026-10-25 · How I decide

Tests, or sells where required

tested

Tests on animals, or sells where it's required.

ETUDE (formerly Etude House) is an Amorepacific brand. Amorepacific says it stopped animal testing in 2008 except where other countries' regulations require it, so it tests where the law requires it. It isn't certified by Leaping Bunny / Cruelty Free International or PETA. Some products are described as vegan.

Does ETUDE test on animals?

Yes, or it sells where animal testing is required. ETUDE is owned by Amorepacific Group. The sources are below. See every company that tests on animals.

a vegan label here doesn't make it cruelty-free. ETUDE isn't on the cruelty-free list because of the company's wider testing policy, not because of what's in any one product. Buying a vegan-labelled item from them still puts money behind a company that tests on animals elsewhere in its business.

Vegan: varies by product
Owner: Amorepacific Group

who owns who

ETUDETested

owned by

Amorepacific Group7 brands on here

kinder swaps

DedCoolowner unknown · ££££

Barry Mowner unknown · £

sources

Cruelty-free

Amorepacific (owner): its declaration on animal testing ("Since 2008, Amorepacific has voluntarily ceased conducting animal testing. ... except in cases where it is required by other countries or regulations beyond our control")

Vegan

ETUDE: its own words on vegan products ("All-day hold, zero smudge — in a vegan formula.")