L'Oréal

Tests on animals, or sells where it's required.

The world's largest cosmetics company. L'Oréal itself is not cruelty-free: it sells into mainland China, where animal testing on cosmetics can still be legally required, and it has lobbied against a full end to cosmetics testing on animals in the EU. Brands it owns that also aren't cruelty-free include Maybelline, Redken, CeraVe, La Roche-Posay, Vichy and Elvive. It does own some brands that are certified cruelty-free in their own right, like Garnier and NYX, which are listed separately here.