brand check

haircare · body shower · skincare

SheaMoisture

Last checked: 2026-10-18 · How I decide

Tests, or sells where required

tested

Tests on animals, or sells where it's required.

SheaMoisture tests on animals. Its FAQ says it doesn't test its products or ingredients on animals, but that some new US categories, such as antiperspirants and SPF, use ingredients its suppliers tested on animals to meet regulations, so it no longer meets PETA's criteria. It isn't certified by Leaping Bunny / Cruelty Free International or PETA. Owned by Unilever, which bought Sundial Brands in 2017. Only some products are vegan.

Does SheaMoisture test on animals?

Yes, or it sells where animal testing is required. SheaMoisture is owned by Unilever. The sources are below. See every company that tests on animals.

a vegan label here doesn't make it cruelty-free. SheaMoisture isn't on the cruelty-free list because of the company's wider testing policy, not because of what's in any one product. Buying a vegan-labelled item from them still puts money behind a company that tests on animals elsewhere in its business.
Vegan
varies by product
Owner
Unilever

who owns who

SheaMoistureTested
Unilever33 brands on here

kinder swaps

Cruelty-free

SheaMoisture: its FAQ (animal testing statement) · Unilever: its own animal testing policy

Vegan

No source found.

Owner

No source found.

Know of a source? Let me know.

checked byAsh

Last updated 18 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.

Cruelty-free alternatives