Superdrug own-brand (dental range)

Cruelty-free, but its owner isn't.

Superdrug's own-brand cosmetics and toiletries, including its dental range, are certified cruelty-free (Leaping Bunny). Superdrug is a retailer - this covers its own-label products specifically, distinct from third-party brands it stocks on its shelves. Owned by A.S. Watson Group, which allows its products to be sold where animal testing may be required by law. Superdrug says it sets its own brand policies independently.