parent company
e.l.f. Beauty
Their own published statement is below.
A brand can be cruelty-free while the company that owns it isn't, so I show both.
What their own policy says
In its annual report e.l.f. Beauty describes e.l.f. Cosmetics as double-certified by Leaping Bunny and PETA as cruelty-free, and says it was one of the first mass beauty brands to be vegan and cruelty free. This is the company describing its own brands.